Production Design for KELAB Commercial​

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I served as the Production Designer for a commercial campaign for KELAB, a brand known for its minimalist designer phone cases and accessories. Working closely with the creative team, I developed the visual environment of the film, crafting sets, props, and styling elements that reflected KELAB's clean, contemporary aesthetic.

From concept development through execution, my role focused on creating a cohesive visual language that complemented the product while supporting the story and mood of the campaign. Every design decision was made to enhance the brand's identity, balancing simplicity, functionality, and visual impact on screen.

The project translated KELAB's design philosophy into a refined and engaging commercial that showcased the products in an authentic and visually compelling way.

Director: Sahar Ghorishi

Cinematographer: Bingchen Pan

Production Designer: Aida Ohadi