Swifty the Snowman

Acura Sundance Film Festival 2020

Swifty the Snowman was a photo opp activation at the Sundance Film Festival 2020 sponsored  by Acura.  The goal of this design was to promote Acura as well as  creating a fun experience both at the festival and also on social media. 

Swifty is not your typical snowman! He is a rebel. He loves to explore new things and is not afraid to express himself and do the things that he wants to do!

Below are some of my designs to describe Swifty's adventures throughout each day of the festival. He is outfitted with a base layer of eyes, carrot nose, Acura caliper buttons, and twig arms. Throughout the Festival, Swifty’s outfit and gear changes to reflect the fun things happening at Festival Village.

Day 1

Day 2

Day 3

Day 4

Day 5

Day 6