top of page

 Aida Ohadi                                                                                                                                      Website: www.aidaohadi.com         Spatial Experience Designer                                                                                                          Email: design@aidaohadi.com

 Los Angeles, CA                                                                                                                             LinkedIn: www.linkedin.com/in/aida-ohadi

                                                                                                                                                         

                                                                                  

OVERVIEW

Spatial experience designer with 7+ years of experience developing thoughtful environments for exhibitions, trade shows, conferences, permanent installations, concerts, festivals, and branded pop-ups.

 

EXPERIENCE

Impact XM Experiential Marketing | Mid-Level Environmental Designer | Full-time                                                                 05/2023-Present

 

  • Provided creative input on engagements starting with the core concept and idea development to visualization, 3D designs, technical drawings, presentation and deck design.

  • Worked with different tech, pharma, food, and lifestyle brands with budgets ranging from $200k-$1m to develop trade shows, conferences, pop-ups, and other experiential activations from 100 ft² to 3,200 ft².

  • Collaborated both within the creative department and across the organization with the account teams, strategists, and sales team.

  • Conceptualized and presented innovative experiential marketing strategies tailored to client needs.

  • Adept at translating complex ideas into engaging, actionable plans, and delivering compelling pitches that resonate with the clients.  

​

NVE Experience Agency | Experiential Designer | Freelance                                                                                                02/2024-05/2024

  • Provided creative input to help Liquid I.V. kick off their Summer Brand Campaign by owning the cultural moment at the first US race of the 2024 F1 season through a takeover of the Race House, an interactive moment for GA fans, sampling opportunities, photo moments, and more.

  • Developed innovative experiential marketing concepts from ideation to execution. Collaborated closely with clients to align creative strategies with brand objectives.

  • Delivered compelling visuals, detailed technical drawings, and design solutions to ensure seamless implementation, elevating brand experiences and driving customer engagement.

  • Contributed to the execution of a high-impact event that attracted 1,421 guests, distributed 27,600 stick samples and 3,000 drink samples, and gave away around 2,500 swag items over a 3-day period, resulting in exceptional brand visibility, customer engagements and measurable impact.

 

Vita Motus Design Studio / 3D Designer | Freelance                                                                                                              07/2021-09/2021

 

  • Collaborated within a creative team to assist FOX Sports in designing a state-of-the-art set located along the Corniche waterfront promenade in Doha, to broadcast its FIFA World Cup Qatar 2022™ TV and digital studio shows. This included all 64 matches taking place within a 29-day period.

  • Contributed to the design and visualization of this space which spanned 148 ft x 33 ft within two stories. The design included 20 LED screens for production purposes, including an all-LED field, as well as messaging to fans who gather to watch and revel in the atmosphere along the Corniche.

 

Aida Ohadi Design | Freelance Designer | Self-Employed                                                                                                      03/2020-04/2023

 

  • Created innovative 3D designs for high-profile events such as the 2020 Grammy's After Party and the 2021 EFI Virtual Exhibition.

  • Led the design of brand identities, websites, and user experiences for startup brands, delivering engaging and visually impactful solutions.

  • Attended client meetings to pitch creative ideas and concepts, ensuring alignment with client vision and objectives. Collaborated closely with clients to refine and finalize design solutions that met their needs and exceeded expectations.

 

George P. Johnson | 3D Experience Designer | Internship                                                                                                     07/2019-03/2020

 

  • Played a key role in the design and development of a 24,000 sq. ft. exhibit for Honda at the Los Angeles Auto Show with a $6M budget.

  • Contributed to the analysis of retail, social, and experiential trends to design a kit that resonated with the millennial target audience.

 

 

  • Post-show brand awareness increased by 25%, while the intent to purchase among millennial attendees rose by 122%. Additionally, 67% of visitors were owners of competitive brands, reflecting a 20% increase in brand reach.

 

Gallagher Staging and Productions | Set Designer | Internship                                                                                             05/2017-08/2017                                                                                     Full-time                                                                                               08/2017-07/2019                                                                                                                                            

  • Designed custom and rental staging for a wide range of events, including concerts, festivals, red carpet events, award shows, corporate events, studio and television productions, trade shows, expos, and sports events.

  • Contributed to the 3D design and visualization, and creating detailed technical drawings to guide production.

  • Actively involved in the production and fabrication processes, ensuring designs were executed with precision and efficiency.

 

EDUCATION

Art Center College of Design | M.S. Spatial Experience Design | Pasadena, CA                                                                            2021-2023                        

Art Center Berlin | Berlin, Germany                                                                                                                                                           2022                                                                                                                 

California State University, Long Beach | B.A. Design | Long Beach                                                                                               2016-2020 

                                               

CERTIFICATE

User Experience Design | Cornell University                                                                                                                                             2021

  • Received certification in UX design from eCornell, the online extension of Cornell University.

SKILLS

Software: Rhino, Unreal Engine, 3ds Max, V-ray, Twinmotion, SolidWorks, Keyshot, Adobe Suite, SketchUp, Figma

Creative: Spatial Design, Experiential design, Set Design, Graphic Design, UX Design

Sketching, Prototyping, Presenting, Story Telling, Creative Ideation, Design Research, Brand Strategy

Languages: English, Farsi (Fluent)

Spanish, Arabic, German (Basic)

bottom of page